In recent years, we've become accustomed to resolving almost everything via video call. And it makes sense: it saves travel, speeds up quick decisions, and allows people in different cities to meet. But not all meetings work equally well behind a screen.

Some conversations, when held in person, progress better, build more trust, and leave less room for misunderstanding. The key isn't to meet more often, but to know What meetings are worth having in person? and which ones don't.

The right question isn't “Can we do it online?”, but “What would we lose if we don't see each other in person?”

Many meetings are called out of habit, or for convenience, or because “that's how it's always been done.” But when a meeting requires context, reading the room, human connection, or delicate decision-making, the in-person format is advantageous.

It's not about going back to in-person out of nostalgia. It's about choosing the most effective format for each objective.

Meetings that are truly worth having in person

1. Initial meetings with key clients or collaborators

When there's no prior relationship yet, meeting in person accelerates something very important: trust.

In a first in-person meeting, information isn't just shared. Professionalism, intent, attention to detail, and listening skills are also conveyed. All of that is harder to perceive in a video call.

This type of meeting is especially recommended when:

  • You're closing a big deal.
  • You want to offer a service of a certain value.
  • You need to make a good first impression.
  • The other party doesn't know your company well yet.

2. Negotiation Meetings

Negotiating isn't just about exchanging conditions. It's also about interpreting silences, detecting doubts, adjusting tone, and knowing when to push or when to stop.

In person, conversations are usually richer and less rigid. There's more room for nuance, redirecting objections, and building agreements more quickly.

Therefore, if the meeting affects price, scope, deadlines, responsibilities, or strategic alliances, it is often worth having it face-to-face.

3. Delicate or emotionally charged meetings

Not everything can be resolved well through a screen. When there are tensions, disagreements, sensitive changes, or uncomfortable conversations, an in-person format helps reduce friction.

We are talking, for example, about meetings like these:

  • Resolve a conflict between partners or team members.
  • Communicate complex decisions.
  • Review performance issues or internal crashes.
  • Rebuilding a relationship with an unsatisfied client.

In these cases, physical presence provides closeness, empathy, and greater capacity for managing communication.

4. Creative, strategy, or brainstorming sessions

Brainstorming sessions usually work best when people share space, energy, and pace.

Thinking together, building on what someone else proposes, drawing diagrams, reorganizing priorities, or tossing out hypotheses in real-time usually flows better in a room than in a video call window.

When does in-person add more value to a strategic session

In-person format makes more sense when:

  • We need to define direction, priorities, or positioning.
  • Various people with different profiles participate.
  • Real debate is needed, not just reporting.
  • The goal is to achieve clarity, not just individual tasks.

5. Important Team Meetings

Not all internal meetings require in-person attendance. But some do.

For example, a weekly follow-up meeting can easily be held online. On the other hand, a project kick-off meeting, an inter-departmental alignment session, or a meeting to redefine objectives often benefits greatly from being in person.

In-person meetings are best for: * **Brainstorming sessions:** These often benefit from the dynamic and spontaneous interaction that happens in person. * **Team building activities:** Fostering connection and camaraderie is much easier face-to-face. * **Strategic planning meetings:** Complex discussions requiring deep engagement and consensus building are often more effective in person. * **Problem-solving sessions where conflict resolution might be needed:** Reading non-verbal cues and having immediate, direct conversations can de-escalate tension and lead to quicker resolutions. * **Onboarding new team members:** It helps them feel welcomed, understand company culture, and build relationships with colleagues. * **Performance reviews and sensitive discussions:** The personal touch and ability to gauge reactions are crucial in these situations. * **Kick-off meetings for major projects:** Setting the tone, clarifying goals, and building initial momentum can be significantly amplified by an in-person start. * **Training sessions requiring hands-on activity or complex demonstration:** When participants need to interact with equipment or observe detailed processes, in-person is often superior.

It is worth bringing the team together in person when you need to:

  • Align expectations.
  • Distribute responsibilities clearly.
  • Resolve blockages between multiple areas.
  • Strengthen involvement and commitment.
  • Making decisions that affect the work of various profiles.

When coordination truly matters, seeing each other helps ensure everyone leaves with the same message.

Meetings that don't normally need to be in person

Choosing well also means not overestimating the in-person component.

In general, these meetings usually go perfectly well online:

Quick follow-ups

If it's just about reviewing tasks, project status, or next steps, a brief video call is usually sufficient.

2. Briefing Sessions

When the goal is to share data, progress, or documents, in-person meetings rarely offer added value.

3. Low-complexity operational conversations

Small topics, specific adjustments, concrete questions, or simple validations don't require anyone to be moved.

How to decide if a meeting should be in-person

Before you call on it, it's worth asking yourself these questions:

Is there a lot at stake?

If the answer is yes, then in-person is probably worth it.

Do we need to build trust?

When the relationship matters as much as the content, meeting in person often helps.

3. Will there be a real debate or a delicate conversation?

If it's necessary to listen carefully, clarify, or negotiate, it's better to do it in person.

Does the quality of interaction influence the outcome?

If the outcome depends on how the team communicates, on the atmosphere, or on engagement, it's advisable to pay attention to the format.

The problem isn't meeting in person, but doing so without discernment.

A well-chosen in-person meeting can save weeks of doubt, back-and-forth emails, and poorly made decisions.

When a conversation needs focus, context, and real connection, meeting face-to-face is not a waste of time. On the contrary, it can be the fastest way to move forward.

And if you also want to continue reading about productivity, flexible work, and professional environments, in the Workspace magazine Do you have more related content?.

Get together better, not more

If you have an important meeting with a client, your team, or a collaborator, choosing the right space also influences the outcome.

Do you need a professional environment for a meeting that truly matters? Discover the Workspace meeting rooms and choose a prepared space to work, present, negotiate, or decide with peace of mind.

Hello! I'm Cristiano Gomes 👋
I'm doing my internship at Workspace, learning every day and enjoying an environment where working and growing is much easier. I try to live this stage with enthusiasm, commitment, and a service-oriented attitude towards others. 💪✨

Cristiano Gomes

Workspace Practices